(11 quotes found)
“That's a broad, bold claim. We'll know in a year if they delivered.”
Allen Adamson
“Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice.”
“It's a signal that the Internet and technology brands are becoming more interwoven into everyday life. It's moved from a specialty niche to the center of people's lives.”
“I think doing everything just right is not as important a message these days. It's not as salient a message as doing everything with style and panache.”
“Branding New York City is too broad an image these days. It's no longer as powerful on the macro level. The trick is to find the brands that are unique, but not so niche and so in-the-know that only 12 people who live in the neighborhood will get it.”
“This is the NHL's repair year. They have to treat it almost like a new production introduction.”
“Before a big fashion house is going to bank a lot of money on her as a star, this is a little test market. To use her in a fashion sense is more of a commitment, usually with a multiyear contract. This is a great rehabilitation because she can do a one-off. That, plus time, can set her up to be ripe to get back in the fashion game.”
“This survey highlights the importance that brands play within many aspects of our lives, and reveals some interesting trends, such as the dominance of technology and Internet-based brands. Companies that take a proactive approach to managing their brands are in a much better position to earn respect from their customers, as exemplified by the top-ranked brands on the list.”
“The quality of Apple's advertising is consistently above average. And more often than not, it's world class.”
“The tone, the design, the headlines--they all work toward that same message.”
