Bob Rogers is Founder and Chairman of BRC Imagination Arts — "experience designers," planners, and producers for museums, visitor centers and commercial attractions around the world. Rogers oversees the creative elements of all BRC projects, and has served as Executive Producer on projects for NASA, Disney, Universal Studios, Ford, General Motors, the Empire State Building, the Texas Spirit Theater in the Bob Bullock Texas State History Museum and the museum portion of the Abraham Lincoln Presidential Library and Museum.

Rogers has also served as Executive Producer or consultant on pavilions at worlds fairs around the world, including Expo 86 in Vancouver, Expo 88 in Brisbane, Expo '90 in Osaka, Japan, Expo 92 in Seville, Spain, Expo '93, Korea, and most recently for Expo 2005 in Aichi, Japan. , and soon Expo 2010 in Shanghai