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Brian Collins

Quote count:: 27
Times favorited:: 1

Brian Collins is an American designer and creative director. He was the Chairman and Chief Creative Officer of the Brand Innovation Group, Ogilvy & Mather, in New York City for nine years , prior to starting his own experiential branding firm, COLLINS:. His new agency is part of the Interpublic Group.

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All quotes by Brian Collins

(27 quotes found)

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“A plan should be implemented before traffic backs up for miles and miles.”

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“[A SHOT OF FUN. Industry observers are enthralled by the possibilities generated by Mirage's motion box.] Anything that's going to bring delight, surprise, and engagement, and is delivered with taste and imagination, is great, ... I would embrace it in a second.”

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“There's a lot of behind-the-scenes stuff that has to go on. There's the permits and the sponsors and the police — that's a lot to get done in three weeks.”

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“It's kind of like pounding knowledge into their heads. We helped them with reaction and buzzer skills. We tried to work out their hesitation, which I think kept them relaxed (during the first match).”

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“It's a fun process to watch because we know how the final chapter ends. It's fun to watch people go through that self-realization that they can do this.”

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“That's the real tonic for these programs and why (people) come back and do them again. It's overcoming something powerful.”

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“We tried to dribble through it. We weren't getting through, so we tried to pass through it and it still wasn't there for us.”

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“We didn't match up well underneath. Our perimeter shooting is non-existent. We missed some key free throws down the stretch.”

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“Last year, with the great abundance of rain, we had a lot of runoff into the ocean and that caused a lot of problems with wildlife populations.”

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“We are excited to officially begin the marketing process and unveil the new website and brochure. We have experienced a tremendous response to our project in Belize, and we expect these marketing initiatives to simply speed the on-going process along.”

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