(6 quotes found)
“a very competitive season for parents' dollars.”
Christopher Byrne
“I think the Princess line has been the single strongest initiative Disney has done in years. (The campaign) is a really strong strategic move.”
“The advances that have been made in technology have really allowed the toys to do more for less money,”
“It's a social game for them (kids).”
“That's one of the things that technology has done,”
“It was surprising, in a good way.”
