Guy Kawasaki one of the original Apple employees responsible for marketing the Macintosh in 1984, is a Silicon Valley venture capitalist. He is noted for bringing the concept of evangelism to the high-tech business,focusing on creating passionate user-advocates for the Apple brand. Kawasaki was a former Apple Fellow, and after leaving the company, became CEO of a pseudo-spin-off of Apple called ACIUS, which produced the 4th Dimension database program. He also started the company Fog City Software. Recently, he has been involved in the rumor reporting site, Truemors, and an RSS aggregator, Alltop.