(18 quotes found)
“All's fair in love and marketing.”
Jack Trout
“Don’t try to do everything yourself. Find a horse to ride”
“Maybe if people think they have this terrific quality, then they'll forget about the calories and the fat,”
“They've blown the cachet they had years ago. It's over now, and it's hard to move a brand up once you've been down.”
“These things stick in people's minds.”
“It comes down to what is an M&M, and you haven't the foggiest,”
“I don't see how the addition of Reebok helps them in their quest to run against Nike, ... Does this mean Nike is not going to get their hands on the big athletes? I doubt it.”
“It's an idea whose time has come and gone, ... Wal-Mart's 'Everyday prices' trump blue-light specials. Why they want to try this one again, I have no idea. What Kmart is saying is that we have a few things on sale and Wal-Mart is saying we have a lot of things on sale.”
“It comes down to what is an M&M, and you haven't the foggiest.”
“I don't see how the addition of Reebok helps them in their quest to run against Nike. Does this mean Nike is not going to get their hands on the big athletes? I doubt it.”
