(41 quotes found)
“The split with Ken was a great publicity gimmick. It brought Barbie lots of attention. The attempt is to reposition Barbie as a single, independent woman and to make her attractive to an older demographic.”
Jim Silver
“The key to this movie is Darth Vader.”
“The first reaction I had was, 'Where are the wires?' Because I didn't think anything like that could move on its own.”
“The February show has really transformed over the last three years.”
“What kids really want to do is become the hero.”
“You see a girl like Barbie, and you judge her by the guy she dates. And Ken looked boring and old-fashioned.”
“There are lots of things that need to be done to revive Barbie.”
“The whole world of toys has changed. When we think of toys, we think of the old building blocks, but in today's world with technology [and] computers, the hot toys are the electronic ones.”
“The whole point is to get people interested in playing games again. If you get them into the game aisle and a family enjoys playing a game, they'll return to the game aisle. It's reintroducing them to a play that's fun and everybody in the category benefits.”
“They could either go to Target or try to find another toy retailer like K-B Toys. You would think Target first, since it is already their partner, but the one problem with that is Target has its own Web site where it sells toys -- and how much will Target want to give up?”
