Phyllis Schlafly is an American conservative political activist known for her best-selling A Choice, Not An Echo as well as her opposition to feminism and the Equal Rights Amendment. A Choice, Not An Echo was published in 1964 from Schalfly's home in Alton, Illinois, across the Mississippi River from her native St. Louis. From this self-publication, she formed her Pere Marquette Publishers company. A Choice, Not an Echo decries the power of the "Eastern Establishment" in the Republican Party once exercised by New York Governors Thomas E. Dewey and Nelson A. Rockefeller. Schlafly supported U.S. Senator Barry M. Goldwater in his unsuccessful race against Lyndon B. Johnson.