(29 quotes found)
“Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?”
William Bernbach
“In communications, familiarity breeds apathy.”
“Advertising doesn't create a product advantage. It can only convey it.”
“In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.”
“In advertising not to be different is virtually suicidal.”
“Word of mouth is the best medium of all.”
“Properly practiced creativity can make one ad do the work of ten.”
“Nobody counts the number of ads you run; they just remember the impression you make.”
“The truth isn't the truth until people believe you, and they can't believe you if they don't know what your saying, and they can't know what you've saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting until you say things imaginatively, originally, freshly.”
“Today's smartest advertising style is tomorrow's corn.”
