“The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.”
Leo Bogart
“Our lives are a sum total of the choices we have made.”
Wayne Dyer
“The whole is more than the sum of its parts.”
Aristotle
“One word sums up probably the responsibility of any vice-president, and that one word is "to be prepared”
Dan Quayle
“"Freedom from fear" could be said to sum up the whole philosophy of human rights”
Dag Hammarskjold
“Every revolutionary idea seems to evoke three stages of reaction. They may be summed up by the phrases: 1- It's completely impossible. 2- It's possible, but it's not worth doing. 3- I said it was a good idea all along.”
Arthur C. Clarke
“Men will pay large sums to whores for telling them they are not bores”
W. H. Auden
