“There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.”
Morris Hite
“If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.”
Will Rogers
“Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.”
“Advertising is the art of convincing people to spend money they don't have for something they don't need.”
“Advertisements contain the only truths to be relied on in a newspaper.”
Mark Twain
“Half the money I spend on advertising is wasted, and the trouble is I don't know which half”
William Hesketh Lever
“Advertising is totally unnecessary. Unless you hope to make money.”
Jef I. Richards
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