“If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.”
Morris Hite
“During the whole campaign, from June 27 to July 31, there has been no shirking or hesitation, to tiring on the part of a single man so far as I have seen; the brigade commanders reported none.”
John Buford
“No false claim [by the Bells] is going to go unchallenged. And second, no false and negative ad campaign is going to go without a response.”
Kyle McSlarrow
“The reason this vaccination campaign was undertaken was spurious. It was a mirage, there was no threat of smallpox from Iraq. And that remains a powerfully sad coda to this whole episode.”
William Schaffner
“I have no problem with him announcing an ad campaign, although it's the same one we have every year,”
John Tory
“Our efforts may look weak and limited in comparison with the government's strong and thunderous media campaign. Whether history proves the project to be a success or a failure, the fact remains that we were simply a group of journalists who took our profession very seriously. We tried to do what we felt was right at a time when we were needed.”
Dai Qing
“I still think our campaign worked to our advantage. There is no guarantee that with an author we would have gotten as much publicity.”
Stephen Rubin
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