“Adventure racing has no place in the X Games. ... The demographic of the athletes and viewers is a little older than that of the skateboarding, BMX and freestyle motocross.”
“If we have no respect for our viewers, then how can we have any respect for ourselves and what we do?”
“A lot of the programs on cable are things that are already familiar to older viewers and that they feel more comfortable with, rather than the new shows being offered on broadcast.”
“It's a very close race. And that has great value to the viewer. When you have that kind of competition, you'll have everybody doing their best stuff.”
“The network has a situation where its long-standing viewers like the older game shows and now they're looking to bring in younger audiences with more competition kinds of shows.”
“The still must tease with the promise of a story the viewer of it itches to be told.”
“We thought we would have a niche audience of loyal viewers like 'X-Files' or 'West Wing.' But we have a huge audience that crosses all kinds of boundaries. It's unique. It's bizarre.”
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