“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
William Bernbach
“Advertising isn't a science. It's persuasion. And persuasion is an art.”
“In a republican nation, whose citizens are to be led by reason and persuasion and not by force, the art of reasoning becomes of first importance”
Thomas Jefferson
“I was not persuasive enough to persuade the president that the Marines were there on an impossible mission.”
Caspar Weinberger
“The trick is to learn how to do it artfully, and persuasively.”
Frank Rothschild
“I somehow feel we're not being entirely persuasive in certain quarters,”
Tony Blair
“A soft Tongue may strike hard.”
Benjamin Franklin
