“Advertising isn't a science. It's persuasion. And persuasion is an art.”
William Bernbach
“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
“In a republican nation, whose citizens are to be led by reason and persuasion and not by force, the art of reasoning becomes of first importance”
Thomas Jefferson
“A soft Tongue may strike hard.”
Benjamin Franklin
“There is nothing in the world like a persuasive speech to fuddle the mental apparatus and upset the convictions and debauch the emotions of an audience not practiced in the tricks and delusions of oratory”
Mark Twain
“The trick is to learn how to do it artfully, and persuasively.”
Frank Rothschild
“Character may almost be called the most effective means of persuasion.”
Aristotle
