“If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.”
David Ogilvy
“If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.”
Will Rogers
“Advertisements contain the only truths to be relied on in a newspaper.”
Mark Twain
“Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'”
Leo Burnett
“The more informative your advertising, the more persuasive it will be.”
“The product that will not sell without advertising will not sell profitably with advertising.”
Albert Lasker
“Never stop testing, and your advertising will never stop improving.”
