“The promotion will reduce promotion and advertising spending for the film, potentially limiting risk and heightening the probability the Lions Gate will reach [fiscal-year sales forecasts].”
Thomas Eagan
“The only risk of failure is promotion.”
Scott Adams
“It is a very grave mistake to think that the enjoyment of seeing and searching can be promoted by means of coercion and a sense of duty.”
Albert Einstein
“You promote your films; it's part of your job. You do the magazine covers and stuff, and then I try to live a really normal life. I definitely don't try to make it into any more craziness than it is.”
Kate Bosworth
“A successful career will no longer be about promotion. It will be about mastery.”
Michael Hammer
“The best marketing, promotion out there these days for any film is the positive word-of-mouth.”
Paul Degarabedian
“I am very happy. It was our fourth clean sheet and now another three points will make promotion a certainty.”
Richard Lloyd
