“Branding is everything - and I mean everything.”
Scott Bedbury
“European brands have a strong brand image and product lineup. We don't really expect this trend to slow down at all this year.”
Wes Brown
“This in-air branding allows us to target a specific demographic while continuing to expand the presence of our brand throughout the continental United States.”
Calvin Ayre
“We've been with those brands for years. They do very well and have name-brand recognition.”
Bob Locke
“You should choose brands that you like and feel good about, that fit your image. But the brand is not a substitute for the product: The product has to work.”
Kevin Keller
“It's not that big a deal, ... They're re-branding it as Delta rather than as a separate sub-brand. . . . Other than that, there's not much of a change. There's no reduction in competition, and fares will probably stay the same.”
Michael Boyd
“Brands want to be in this segment because if the brand can sell a compact car to a young customer, the nameplate can then potentially keep that customer for life,”
Tom Libby
