“Everybody is jumping on organic. It's a niche market. Only 2 to 3 percent of consumers buy organic.”
Anthony Owens
“Juno won't be directing the market, like AOL, but it can carve out its own niche. They are providing a service, nothing super-revolutionary, but they have a loyal group of users. [And] 4 million is nothing to sneeze at.”
Bruce Kasrel
“They should be in a position to defend their niche petty well. But the market is growing in new directions and there's a lot of other mobile devices now.”
Todd Kort
“These little niche markets such as banking and publishing don't make economic sense for Wal-Mart,”
George Whalin
“This label has a national rep but in a niche market.”
Thomas Kikta
“There's no question that the Mac is a niche player right now. But MYOB isn't a broad-based consumer company, so we can be more effective targeting niches than spending $40-$50 million on marketing. Intuit is a consumer marketing company and is trying to be everything to everybody. Our mission is to increase customers' efficiency and profitability. That may be a niche business in a niche market, but we think we fit in real well with the Mac.”
Christopher Lee
“You have to market your strengths and your niche.”
Carey Smith