“The first precept was never to accept a thing as true until I knew it as such without a single doubt.”
Rene Descartes
“If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.”
Will Rogers
“Advertisements contain the only truths to be relied on in a newspaper.”
Mark Twain
“Many a small thing has been made large by the right kind of advertising.”
“Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.”
“ Newspapers will, no doubt, also ultimately settle into their own place as the bulk provider of low-cost advertising targets.”
Jon Markman
“Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.”
Michael Schudson