“Internet advertising will not replace traditional media, it will compliment them.”
Jef I. Richards
“ Greater demand for online advertising space will help media owners expand their offerings and improve revenue yields from their properties.”
Julian Smith
“Online advertising will serve as a catalyst for change in the traditional ad business. Media integration and the inevitable erosion of traditional markets will be more important than the effects of online ad dollar growth.”
Patrick Keane
“These changes will threaten established practices and entrenched interests in the media and advertising sectors, but consumers will benefit and ultimately, companies that can ride this wave will benefit as well. No one really knows what the media landscape will look like ten years out.”
David Schatsky
“Low single-digit growth in the overall advertising market will be the bar for all media companies to try and get over.”
Greg Fraser
“If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.”
Will Rogers
“Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'”
Leo Burnett
