“Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.”
Jef I. Richards
“If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.”
Will Rogers
“Advertisements contain the only truths to be relied on in a newspaper.”
Mark Twain
“Many a small thing has been made large by the right kind of advertising.”
“All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.”
Roland Barthes
“Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.”
“As advertising blather becomes the nation's normal idiom, language becomes printed noise.”
George F. Will
