“Choose always the way that seems the best, however rough it may be; custom will soon render it easy and agreeable”
Pythagoras
“You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.”
Steve Jobs
“Custom will reconcile people to any atrocity”
George Bernard Shaw
“Everything starts with the customer.”
Louis XIV
“The custom and fashion of today will be the awkwardness and outrage of tomorrow - so arbitrary are these transient laws”
Alexandre Dumas Père
“Laws are sand, customs are rock. Laws can be evaded and punishment escaped, but an openly transgressed custom brings sure punishment.”
Mark Twain
“If I'm a customer, and you know it's my anniversary and greet me that way ... that's a 'wow' moment from a customer experience perspective.”
Charles Fink
