(1223 quotes found)
“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”
David Ogilvy
“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
“What you say in advertising is more important than how you say it.”
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
“There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.”
Jef I. Richards
“The more informative your advertising, the more persuasive it will be.”
“The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.”
Leo Burnett
“Advertisements contain the only truths to be relied on in a newspaper.”
Mark Twain
“Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to.”
John O'Toole
