(4 quotes found)
“Let no pleasure tempt thee, no profit allure thee, no persuasion move thee, to do anything which thou knowest to be evil; so shalt thou always live jollity; for a good conscience is a continual Christmas.”
Benjamin Franklin
“If you would persuade, you must appeal to interest rather than intellect.”
“There are some books that refuse to be written. They stand their ground year after year and will not be persuaded. It isn't because the book is not there and worth being written -- it is only because the right form of the story does not present itself. There is only one right form for a story and if you fail to find that form the story will not tell itself.”
Mark Twain
“The most important persuasion tool you have in your entire arsenal is integrity.”
Zig Ziglar