(8 quotes found)
“Advertising looks fun and easy to do. So does playing the piano, Until you try it.”
“The two immutable laws of communications and advertising:1: You must first attract the attention of the person you are trying reach.2: Then you must instantly pique their interest.”
“Putting beautiful typefaces on weak ad .. Is likePutting make-up on a corpse it may look beautiful,But it is still dead.”
“HELVETICA IS NOT A CONCEPT”
“THE IDEA IS KING”
“Make the layouts rough and the ideas fancy.”
“It is easier to penetrate your audience with one sharp, clean point or idea, thand with a maze of half-baked unremarkable, uninspiring ideas that will never motivate or be remembered.”
“'Cacomorphic' discordant looking arrangement or layout particurly in advertising and design.”
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