(8 quotes found)
“Doing our job well can lead to pricing power over time. But our job right now is to bring consumers back to the brand and drive value back into this brand.”
“We think we've got a nice straddle brand and we think we can source volume from multiple places.”
“It strikes a cord of authenticity,”
“Ever-growing numbers of consumers are looking for authenticity. High Life is the most authentic beer brand.”
“We believe we have a product that can get consumers back into full-calorie beers.”
“It strikes a cord of authenticity. That's our belief on how to grow a heritage brand. We believe [the ad] carves out an emotional territory that invites them into the brand.”
“That kid (Benson) can shoot the damn lights out. And they run him off so many picks, it makes you work even harder to try to stop him.”
“We've never played (a triangle-and-two) in a game, not once.”
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