“Marketing is not all about crafting and positioning product as per customers' desire but telling them what they need to solve their problems.”
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Peter F. Drucker
“In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.”
“A market is never saturated with a good product, but it is very quickly saturated with a bad one.”
“Business has only two functions - marketing and innovation.”
“Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.”
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
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