“Coke is at an increasing disadvantage. Pepsi is locking up the non-carbonated segment. Coke is dealing with restructuring its internal problems while Pepsi is being proactive about growth.”
“Coke is at an increasing disadvantage, ... Pepsi is locking up the non-carbonated segment. Coke is dealing with restructuring its internal problems while Pepsi is being proactive about growth.”
“Bob Dole is going to be appearing in a Pepsi commercial with Britney Spears. Yeah, apparently Dole says that if this doesn't cure his erectile dysfunction, nothing will.”
“Now we all drink Pepsi”
“When the price of Coke goes up, you can say, 'That's too bad; I'll buy Pepsi.' But you can't do that with gas. We have to take it on the chin and pay it.”
“This is a bigger idea than our previous marketing. We think it will really drive excitement around the Pepsi brand, as people start talking about the sweepstakes.”
“Pepsi introduces products that show immediate results. They've also gone after markets like China where they can get a bigger piece of the pie from Coca-Cola.”
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