“The BMW brand is continuing to fly . . . the new 3-series is leading the way.”
“This in-air branding allows us to target a specific demographic while continuing to expand the presence of our brand throughout the continental United States.”
“The question is, how do we create and sustain north central Indiana as a brand?”
“With a take rate of 60% for Dodge Ram 1500, HEMI has become a brand within our brands. Our commercials and this engine continue to resonate with consumers.”
“You should choose brands that you like and feel good about, that fit your image. But the brand is not a substitute for the product: The product has to work.”
“He wanted to see a Virgin-branded airline fly in the U.S., but he realized the only way to do that was to license the trademark and cede control to U.S. investors.”
“By branding the region, ... we brand by extension all the elements within the region ....”
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