“His soul is the brand.”
“The question is, how do we create and sustain north central Indiana as a brand?”
“It's his heart and soul, it's kicking ass all over the world and becoming a huge brand. He would be really reluctant to leave it now.”
“The brand is your soul, the product your body.”
“We've been with those brands for years. They do very well and have name-brand recognition.”
“Brands want to be in this segment because if the brand can sell a compact car to a young customer, the nameplate can then potentially keep that customer for life.”
“Branding is the opposite of chaos!”
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