“His soul is the brand.”
“The question is, how do we create and sustain north central Indiana as a brand?”
“The exact branding strategy is still under discussion, but we won't go for a new brand.”
“By branding the region, ... we brand by extension all the elements within the region ....”
“With a take rate of 60% for Dodge Ram 1500, HEMI has become a brand within our brands. Our commercials and this engine continue to resonate with consumers.”
“Brands want to be in this segment because if the brand can sell a compact car to a young customer, the nameplate can then potentially keep that customer for life.”
“The brand is your soul, the product your body.”
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