“His soul is the brand.”
“The question is, how do we create and sustain north central Indiana as a brand?”
“HTC makes devices for others who put their brands on them. By having someone else's brand on it, you have to purchase that.”
“Branding is the opposite of chaos!”
“With a take rate of 60% for Dodge Ram 1500, HEMI has become a brand within our brands. Our commercials and this engine continue to resonate with consumers.”
“The brand is your soul, the product your body.”
“You should choose brands that you like and feel good about, that fit your image. But the brand is not a substitute for the product: The product has to work.”
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