“His soul is the brand.”
“The question is, how do we create and sustain north central Indiana as a brand?”
“The brand is your soul, the product your body.”
“The exact branding strategy is still under discussion, but we won't go for a new brand.”
“Branding is the opposite of chaos!”
“You should choose brands that you like and feel good about, that fit your image. But the brand is not a substitute for the product: The product has to work.”
“Brands want to be in this segment because if the brand can sell a compact car to a young customer, the nameplate can then potentially keep that customer for life.”
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