“Advertising isn't a science. It's persuasion. And persuasion is an art.”
“Ingenuity is simply relating Art & Imagination with Science & Engineering.”
“Education is where Science has no Imagination, and Art has too many Rules.”
“An innovator is an art scientist who just improves life.”
“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
“In a republican nation, whose citizens are to be led by reason and persuasion and not by force, the art of reasoning becomes of first importance”
“The trick is to learn how to do it artfully, and persuasively.”
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