“The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.”
“It is the theory that decides what can be observed”
“They say with age comes wisdom but the wisdom that you acquire as an old man is really only worth having as a young man.”
“Observe all men; thy self most.”
“You can observe a lot just by watching.”
“There are three kinds of men. The one that learns by reading. The few who learn by observation. The rest of them have to pee on the electric fence for themselves.”
“To know a man, observe how he wins his object, rather than how he loses it; for when we fail, our pride supports us - when we succeed, it betrays us”
Charles Caleb Colton
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