“I went sky divin', I went rocky mountain climbin',
I went 2.7 seconds on a bull name Fumanchu.
And I loved deeper, And I spoke sweeter,
And I gave forgiveness I've been denying,
And he said someday I hope you get the chance,
To live like you were dyin'.”
“In each of our ads, the Silver Bullet Train is the hero, delivering Rocky Mountain cold refreshment to consumers. This summer, we are bringing the Train to life in cities and at festivals across the country, offering consumers a place to escape the hot sun, relax and potentially win Coors Light prizes.”
“We played very poorly against Rocky Mountain, so we wanted to come out against Fort Collins and show what we could do. We brought our 'A' game (Thursday) and, hopefully, we opened up some eyes around the state.”