“We find that advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn.”
“If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.”
“A good thing sells itself, a bad one advertises itself”
“The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.”
Jef I. Richards
“I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...”
“Advertising is the art of convincing people to spend money they don't have for something they don't need.”
“I've never found a client's business problem that could be solved solely through advertising.”
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