“Advertising is 85% confusion and 15% commission”
“If you can't convince them, confuse them.”
Harry S Truman
“I know that you believe you understand what you think I said, but I'm not sure you realize that what you heard is not what I meant.”
“you don't always have to convince people to be on your side, sometimes you have to confuse them instead.”
“Sometimes I'm confused by what I think is really obvious. But what I think is really obvious obviously isn't obvious...”
“A perfection of means, and confusion of aims, seems to be our main problem.”
“Confusion is the welcome mat at the door of creativity.”
Michael J. Gelb
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