“Because [the bias] is so subtle, it's extremely effective.”
“Be extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you can be the director of the opponent's fate.”
“is to have a brand integration that is effective enough to have resonance but - and it's a big but - subtle enough so that it doesn't offend.”
“These subtle alterations can make a huge difference. They can have a profound effect.”
“If the red slayer thinks he slays, / Or if the slain think he is slain, / They know not well the subtle ways / I keep, and pass, and turn again.”
Ralph Waldo Emerson
“There's a very subtle effect, a spike, and that's what we're looking for.”
“When you have an important point to make, don't try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time - a tremendous whack.”
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