“Branding is everything - and I mean everything.”
“The question is, how do we create and sustain north central Indiana as a brand?”
“If you want a premium, enhance the experience.”
“Branding is the opposite of chaos!”
“By branding the region, ... we brand by extension all the elements within the region ....”
“With a take rate of 60% for Dodge Ram 1500, HEMI has become a brand within our brands. Our commercials and this engine continue to resonate with consumers.”
“We've been with those brands for years. They do very well and have name-brand recognition.”
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