“Branding is everything - and I mean everything.”
“The question is, how do we create and sustain north central Indiana as a brand?”
“HTC makes devices for others who put their brands on them. By having someone else's brand on it, you have to purchase that.”
“If you want a premium, enhance the experience.”
“Branding is the opposite of chaos!”
“That means profit margins of the foreign brands in China is even higher than what they have in the global market.”
“Our brand means there is someone you can call if there is a problem, and some of these things don't come out of the non-paid volunteer format.”
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