“Branding is everything - and I mean everything.”
“The question is, how do we create and sustain north central Indiana as a brand?”
“Branding is the opposite of chaos!”
“HTC makes devices for others who put their brands on them. By having someone else's brand on it, you have to purchase that.”
“By branding the region, ... we brand by extension all the elements within the region ....”
“With a take rate of 60% for Dodge Ram 1500, HEMI has become a brand within our brands. Our commercials and this engine continue to resonate with consumers.”
“That means profit margins of the foreign brands in China is even higher than what they have in the global market.”
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