“Branding is everything - and I mean everything.”
“The question is, how do we create and sustain north central Indiana as a brand?”
“Brands want to be in this segment because if the brand can sell a compact car to a young customer, the nameplate can then potentially keep that customer for life.”
“That means profit margins of the foreign brands in China is even higher than what they have in the global market.”
“If you want a premium, enhance the experience.”
“European brands have a strong brand image and product lineup. We don't really expect this trend to slow down at all this year.”
“The exact branding strategy is still under discussion, but we won't go for a new brand.”
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