“Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.”
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Peter F. Drucker
“A market is never saturated with a good product, but it is very quickly saturated with a bad one.”
“Business has only two functions - marketing and innovation.”
“In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.”
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
“If you want success, then don't rely on other people to do what YOU can do!”
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