“There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.”
Jerry Della Femina
“In the business world advertising is like tithing,the more you advertise,the more you reap.”
david atta (a.k.a davied attlars & mr dain)
“If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.”
“I've never found a client's business problem that could be solved solely through advertising.”
“The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.”
“Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.”
“The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.”
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