“The most popular item on our menu continues to be the double cheeseburger, hands down.”
“Christina trained Kim, so there's continuity. I wanted the menu to remain the same so people could come in and see that the quality is the same.”
“The company's best product mix is keeping that 80% core happy, while adding and changing other menu items can be an effective way to play with that other 20%.”
“We are adding new items to the menu all the time.”
“The most expensive item on the menu is the prime rib at $15.95, but that's a big piece of prime rib.”
“About 75 percent of the items on the menu are Trader Vic's classics, developed by Vic himself. We know they are good because people always ask for them.”
“Our menu is all-American, but it has been tweaked. We keep what has worked and have added new items to update and add some flair. I'd say we're almost a true supper club.”
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