“It's part of the branding of the product, and it's been very effective throughout the years.”
“European brands have a strong brand image and product lineup. We don't really expect this trend to slow down at all this year.”
“product claim such as tire type, brand, size, date or location of production, or any other indicator that would suggest that we have safety issues with our tires.”
“The question is, how do we create and sustain north central Indiana as a brand?”
“If you want a premium, enhance the experience.”
“Overall industry production is expected to remain stable at elevated levels throughout 2006-2007.”
“Once the brand is established, we expect to leverage the brand equity to launch other products like dairy, horticulture products, among others.”
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