“It's part of the branding of the product, and it's been very effective throughout the years.”
“The question is, how do we create and sustain north central Indiana as a brand?”
“European brands have a strong brand image and product lineup. We don't really expect this trend to slow down at all this year.”
“product claim such as tire type, brand, size, date or location of production, or any other indicator that would suggest that we have safety issues with our tires.”
“You should choose brands that you like and feel good about, that fit your image. But the brand is not a substitute for the product: The product has to work.”
“is to have a brand integration that is effective enough to have resonance but - and it's a big but - subtle enough so that it doesn't offend.”
“This transaction builds upon that existing strategy to expand our brand and generic product offerings.”
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