“It's part of the branding of the product, and it's been very effective throughout the years.”
“There are people who concoct a whole sensitive story to show the emotional connect with a social cause but the fact would be to either gain publicity or promote a brand/product through it only.”
“The question is, how do we create and sustain north central Indiana as a brand?”
“European brands have a strong brand image and product lineup. We don't really expect this trend to slow down at all this year.”
“product claim such as tire type, brand, size, date or location of production, or any other indicator that would suggest that we have safety issues with our tires.”
“If you can get a 25-year-old to your brand, get them a product that performs reliably and good dealer service, it's relatively easy to get that customer to buy the next five vehicles from you.”
“We've made a strong lineup of products even stronger. We're building on the tenets of the XPS brand by providing powerful products with great features and competitive financing alternatives.”
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