“It's part of the branding of the product, and it's been very effective throughout the years.”
“product claim such as tire type, brand, size, date or location of production, or any other indicator that would suggest that we have safety issues with our tires.”
“European brands have a strong brand image and product lineup. We don't really expect this trend to slow down at all this year.”
“The question is, how do we create and sustain north central Indiana as a brand?”
“Apparently, their ties are not advanced enough to include unified brands or consolidation of production. I'm not quite satisfied with this.”
“They're going to have to develop both a product and a brand to sell in Asia. And I'm not sure that Mitsubishi offers them that right now.”
“You should choose brands that you like and feel good about, that fit your image. But the brand is not a substitute for the product: The product has to work.”
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